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The W7 Brand was created in 2002, the inspiration of two entrepreneurial young men from West London. Their aim that every woman should have access to an extensive range of high quality cosmetics at an affordable price is now well on the way to becoming a reality.

The company has grown year on year and now W7, boasts a collection of over 500 products, none of which are tested on animals. The range includes: skincare, nail polish, lipsticks and glosses, eyeshadows and palettes, plus an extensive offering of mascaras and our Ebony collection for darker skin tones.

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