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NUXEThe story starts in 1989, when Aliza Jabès, a young businesswoman with a passion for aromatherapy and phytotherapy, purchased Laboratoire NUXE with the help of her family.« There was a seductive strength in this blend of Nature and Luxury. NUXE was indeed created from the contraction of the "N" from nature and the "UXE" from the French word for luxury, "luxe" ».From her firm belief that the power of plants is incalculable, the brand principles for NUXE were created: the unique blend of Nature, Performance & Sensuality. It has more than 8,000 points of sale in 58 countries throughout the world. NUXE has become an incontrovertible brand.

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