Focusing on hair care and cosmetic products, Mandom Corp was established in December 1927. Over the years, Mandom Corp has become a reputable cosmetic brand in Japan by providing the best quality products to the public. Gatsby, the flagship brand of Mandom Corp, has been launched in 1978. Over more than twenty years, Gatsby has become very popular having won strong customer support. Besides its complementation to the market’s needs, the creative advertising campaigns of Gatsby by co-operating with pop stars like Masahairo Motoko and Kimura Takuya further ensure the brand recognition.